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MariƔngeles Lara and Enrique Villaescusa, are part of the digital marketing and communication team.
Electrocosto is a young website created with the intention of being a sales reference in the sector of Electrical Appliances, Television, Image, Sound, Photography and Computers. The extensive experience of the people who make up this company and the strategic support of entities with more than 20 years in the sector, guarantee their ability to achieve and do things that so far the ""newbie"" have not yet achieved on the Internet.
Exact transcription of what MariƔngeles and Enrique explained in the interview
š 00:05
Good morning, we are Mariangeles Lara and Enrique Villaescusa we are part of the digital marketing and communication team of Electrocosto and as you well know, Electrocosto is a national e-commerce dedicated to the sale of household appliances and electronics.
š 00:27
We think that artificial intelligence is essential when it comes to data from e-commerce, and well, from our personal experience, well, we use it and it's a great help for that, to collect data from our users, which is very valuable to us users, which are of great value to us, and which we then analyse and we analyse it and we use it to improve the shopping experience and, so, well, in short, to improve the conversion rate on our website.
š 01:00
Blueknow has helped us a lot first of all to increase our conversion rate, and also our average purchase ticket, because we've noticed that a lot since we started with Blueknow. And also, well, it has helped us to take those tips that you have given us to apply it to our you have given us to apply it to our strategy and the truth is that we are very happy because it has worked quite well for us.
š 01:33
Well, well, after almost two years with Blueknow, above all, we value that personalised treatment that we have, whenever we want to implement any kind of strategy or you propose any kind of strategy or you propose new strategies to us, because we always have a very direct contact, and the truth is that this, above all, helps us a lot with any doubts or anything that we tell her about, because she always that we tell her about, she always has an answer and is our beacon when we have any doubts.
š 02:06
We have achieved a lot, as I said before, thanks to Blueknow's help. What I can highlight the most is we have doubled the conversion rate of the average shopping cart, in the last year the tool has managed to generate more than one million euros which is quite a significant figure. And on average Blueknow represents an increase f 5% in Electrocosto's revenues.
Mestre Joan Corrales 107-109
Esplugues de Llobregat
08950
Marie Curie 7
Rivas Vaciamadrid
28521
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