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Iván Piñas Herrero is part of the business and operations team of Oferplan's central team.
Oferplan is the e-commerce platform of the Vocento Group, which is defined as the marketplace for local services at a national level; they have a front page in each of the newspapers in the provinces where they have a presence.
Exact transcription of what Iván explained in the interview
🕐 00:06
We have been working with Blueknow for more than six years now in a satisfactory way.
🕐 00:18
Well, the truth is that in a very efficient way, helping us to recover thousands of euros per week which at the end of the month, yes, is an increase of 25% in the recovery of purchases.
🕐 00:42
Yes, the truth is that it is a very positive experience because in terms of purchase shipment conversion we have increased by 82%* (correct number), with respect to the usual formula that we have of cart recovery, and this has meant an increase in the open rate of 12%.
🕐 01:14
The increase in click-to-purchase conversion was an increase of 62%, which has given us a conversion rate of conversion rate of 31%, which is a very relevant figure.
🕐 01:36
Above all, the ease of implementation of the solutions, collaboration, fluid communication, which allows us to really focus on what is important. In this sense, the truth is that the relationship with Blueknow is very, very satisfactory.
🕐 02:01
Yes, totally, based on experience, we have no doubt that personally it has been very satisfactory collaboration and totally recommendable.
Mestre Joan Corrales 107-109
Esplugues de Llobregat
08950
Marie Curie 7
Rivas Vaciamadrid
28521
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