How Blueknow increased sales at Artigiano in fiera through cart recovery

From the beginning of the service until this year we have seen an increase in sales

Matteo Ovi, Digital marketing manager

Duration: 01:45 minutes.
Original language: English
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Highlights of Blueknow's optimised cart recovery according to Matteo Ovi

+52%Email open rate
+29%Email click rate
+23%CR shipping-purchase rate
+7%Sales recovery rate

Do you want to replace your current cart recovery strategy?

Book a session with us and we will explain how we will do it

About Matteo Ovi

Matteo is Digital marketing manager

About Artigiano in fiera

Artigiano in Fiera is the most important event in the world dedicated to crafts and small businesses.
An event where artisans from all over the world promote and sell their handicraft products, tell their story and their work, and enhance the culture and the typicality of their territory.
Since 1996 they have been promoting artisans, creators of beauty and goodness.

The video interview with Matteo Ovi

Exact transcription of what Matteo Ovi explained in the interview

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What is the main benefit you receive from our service?

🕐 00:04

The main benefit is important because it is about recovering all those purchase intentions that did not go through. In this particular case we are talking about of all those abandoned carts that for reasons are readily available have not been completed precisely. When a user places products in the shopping cart and goes to the checkout phase, if for some reason he does not complete in that session the purchase, through your service we are able to reach them with recovery e-mails, inviting them to continue and complete their purchase.

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How would you feel if you could no longer use our services?

🕐 00:48

It would be a bit difficult to recover those shopping carts, because it is really a service that works well, allows us to maintain high engagement with our users and at the same time carry out a study aimed at improving the platform because clearly faced with an abandoned cart signal we are always ready to question what the reason behind an abandoned shopping cart might be.

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Describe what it's like to work with us, what do you value most?

🕐 01:22

The constant interface, the possibility of having a ready dialogue with you so always a good availability and readiness above all in picking up on any reports and finding remedies where necessary.

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