How was the test done?
The test was done over a percentage of Opirata’s overall users, which were then divided into two groups A and B. Users in group A received Blueknow recommendations , users in the group B received Opirata alternative content.
The total number of clients during this A/B was 19,642 divided evenly into the two aformention groups.
What was the outcome?
Group A (the one that received our personalized recommendations) has been more active in all the KPIs we measured.
-Pages views: Group A had an overall increase of 10% in page views.
-Buyers: Group A had a total of 636 purchases versus group B’s 599, a 9% increase in sales and a 7% increase in conversion rate.
-ROI (Return on Investment): Opirata’s ROI with our solution a high 75x, meaning that every 1€ they invested, they generated 75€.
Here-after is a quote from Opirata’s C.E.O concerning his satisfaction with our solution:
“For Opirata.com having more than 5,000 references in our stores we needed to automate the process of recommendations effectively. Thanks to Blueknow technology, as well as achieving this and improve the overall user experience on our site, we have also noticed an increase in page views of 30%. “- Sergio Costa, Director of Operations Opirata.com
Personalized Buying Experience