Gartner identified Blueknow as a representative vendor for digital personalization engines

Blueknow was listed in a report with the title “Market Guide for Digital Personalization Engines” by the American information technology research and advisory company Gartner. Within the article, Blueknow is identified as a representative vendor.

Gartner is the world´s leading information technology research and advisory company. They deliver technology-related insights necessary for their clients to make the right decisions at any time and work with each client to research, analyze and interpret the IT business within the context of their individual role. (About Gartner: http://www.gartner.com/technology/home.jsp)

In the Market Guide Gartner profiles 36 vendors’ personalization engines, which engage individuals online with personalized experiences to give eCommerce companies the opportunity to gain an understanding of the personalization engine vendor landscape for commerce and to identify vendor-specific functionality. According to Gartner 92% of these solutions can personalize the experience of an anonymous customer, and the majority of them (83%) can enable a 360-degree view of the customer. An additional 11% have enabled a 360-degree view of the customer on their product roadmaps.

One of the key findings of the analytics was the fact that personalization should be built on a foundation of solid design and a consistent customer experience across all the seller´s touchpoints, for which Blueknow illiustrates a perfect example, starting from a one-to-many approach and migrating to deliver a one-to-one experience, based on what is known about an individual.

In comparison to 35 other leading vendors’ personalization engines there can be analyzed the following key facts as far as Blueknow is concerned:

Within Gartner’s analytics Blueknow was indentified especially regarding the Marketing modules Email Marketing, Shopping Cart Abandonment Email and Ad Retargeting Personalization as an all-rounder with a variety of different strong solutions. Blueknow offers wide developed Omni-Channel Marketing within their Product Recommendations (blueRec), Email Marketing (blueMail) and shopping cart abandonment emails (BlueCart). Furthermore they don’t focus on just one digital channel, they focus on the web, mobile and Email. According the analysis of Gartner, Blueknow fulfills all preconditions to create successful Marketing all over the world.

Facts and Figures :

“By 2018, organizations that have fully invested in all types of online personalization will outsell companies that have not by more than 30%.”

“Research shows that customers want and expect a personalized experience, and in many cases are willing to pay more for a personalized experience. This is creating demand for personalization and the rise of personalization engines.”

(Gartner, Market Guide for Digital Personalization Engines, Penny Gillespie, Jason Daigler, Magnus Revang, 07 April 2015)

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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